Tuesday, April 12, 2011

What goes well with your cereal? Why, Charlie and the Chocolate Factory, of course

Dahl stories to be featured on UK cereal boxes - delicious!

The excerpts are only a few hundred words long, but Puffin has chosen "the most immediately exciting bit, something that plunges you straight into the story," and they hope that the boxes are "potentially reaching millions of households that just don't read any literature outside of school." Says Penguin's Francesca Dow, "there could be an enormous number of children discovering Roald Dahl for the first time, bleary eyed over the breakfast table."

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