Thursday, December 9, 2010

American Libraries covers book trailers

"Their effects, however, are debated. The Wall Street Journal (“Watch This Book,” June 7, 2008) contrasted online promotions viewed to sales figures for a handful of popular titles, suggesting that trailers did not necessarily prompt purchases, while Publishers Weekly (“Way Cool: Marketing and the Internet,” Feb. 19, 2007) quoted publishers’ marketing staff, who believe that there is a positive correlation."

Complete article here.

No comments:

Post a Comment